Data Privacy Policy

Effective Date: [10/04/2026]
Website: www.soundxcel.co.za
Company: SoundXcel

1. Introduction

SoundXcel (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal information is processed lawfully and transparently.

This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA) of South Africa.

As an audio-visual, home entertainment, and automation solutions provider, we often process personal information as part of consultations, system design, installations, and after-sales support.

2. Information We Collect

We may collect the following categories of personal information:

Personal & Contact Information

  • Full name
  • Email address
  • Telephone / mobile number

Address & Project Information

  • Physical address (for installations or site visits)
  • Property details relevant to AV system design (e.g., room layouts, building plans)

Business Information (if applicable)

  • Company name
  • VAT / registration details

Technical & Usage Information

  • IP address
  • Browser type and device information
  • Website usage data via cookies or analytics tools

Communication Records

  • Emails, call logs, WhatsApp messages, and consultation notes

3. How We Collect Information

We collect personal information through:

  • Website contact or enquiry forms
  • Quote and consultation requests
  • In-store interactions
  • Site visits and project assessments
  • Email, telephone, and messaging platforms (including WhatsApp)
  • Website cookies and analytics tools

4. Purpose of Processing Personal Information

We process your personal information for the following purposes:

  • Providing quotations, system designs, and product recommendations
  • Supplying and installing audio-visual and automation systems
  • Managing projects, deliveries, and installations
  • Providing technical support and after-sales service
  • Communicating regarding appointments, updates, and services
  • Improving our products, services, and customer experience
  • Complying with legal, tax, and regulatory obligations

5. Lawful Basis for Processing (POPIA Compliance)

In terms of POPIA, we process personal information based on:

  • Your consent
  • The performance of a contract (e.g., installation or supply of equipment)
  • Compliance with a legal obligation
  • Our legitimate business interests, where these do not override your rights

6. Special Industry Considerations (AV & Smart Systems)

As part of our services:

  • We may access property layouts, network configurations, and device setups
  • We may configure smart home / multi-room systems connected to your network
  • We do not access or store personal content (e.g., audio, video, or personal files) unless required for troubleshooting and only with your consent
  • Any access to systems is strictly limited to what is necessary to deliver and support our services

7. Sharing of Personal Information

We do not sell or rent your personal information.

We may share your information with:

  • Product suppliers and distributors (e.g., for warranties or technical support)
  • Installation teams and contractors working on your project
  • Delivery and logistics providers
  • IT service providers and hosting partners
  • Professional advisors (accountants, legal)
  • Regulatory authorities where required by law

All third parties are required to treat your information as confidential and secure.

8. Direct Marketing (POPIA Compliance)

We may send you marketing communications relating to:

  • New products and technologies
  • Promotions and special offers
  • Industry updates

We will only do so:

  • With your consent, or
  • Where you are an existing customer and have not opted out

You may opt out at any time by contacting us or using unsubscribe options where available.

9. Data Security

We take appropriate, reasonable technical and organisational measures to safeguard your personal information, including:

  • Secure storage systems
  • Controlled access to information
  • Confidentiality agreements with staff and partners

Despite these measures, no system is completely secure, and we cannot guarantee absolute security.

10. Cookies and Website Tracking

Our website may use cookies and similar technologies to:

  • Improve functionality and user experience
  • Analyse website traffic and performance

You may disable cookies in your browser settings if preferred.

11. Data Retention

We retain personal information only for as long as necessary to:

  • Complete your project and provide ongoing support
  • Comply with legal and financial record-keeping requirements
  • Maintain service history for warranty and support purposes

12. Your Rights Under POPIA

You have the right to:

  • Access the personal information we hold about you
  • Request correction, update, or deletion of your information
  • Object to the processing of your personal information
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Regulator

13. Information Regulator (South Africa)

If you believe your personal information is being processed unlawfully, you may contact:

The Information Regulator (South Africa)
Website: https://www.justice.gov.za/inforeg/

14. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

15. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.

16. Contact Information

If you have any questions or requests regarding your personal information, please contact us:

SoundXcel
Email: [ info@soundxcel.co.za]
Phone: [083 661 2656